The first ingredient in the capitalistic toothpaste is usually glycerin…. After researching the options we decided not to use this one although it is the cheapest…
As far as the active ingredients like theobromine and nano-hydroxyapatite, very few companies actually offer these, and those that do use significantly lower concentrations.
I am confident that our paste provides the highest percentage of quality ingredients for the price you pay. It’s unlikely any other producer will have the same family values that have inspired me.
As consumers it’s very important to look at every ingredient these days and decide if it’s something you want to use, or if there is a more quality alternative that can be afforded. Please check out all our ingredients and compare them to any other pastes.
If you feel we can do better please let us know how, and I will always be working to improve.